Halloween And Birthday Rhymes

that says "Organic," I hit him!

If I ask what is the common point between Mixa, Garnier, Bourjois, Barbara Gould, Nickel, Thalgo and Bergasol? You answer me of course, good beauty addict you are, it is "their recent engagement on the road to organic. And this is indeed the answer I wanted to hear ... Impressive still, this list of brands that environmental awareness has emerged as suddenly that the Blessed Virgin to Bernadette Soubirous! Especially we must also add the Biotherm, Nivea, Sanex ... which, if not yet gone up getting a pretty label Ecocert, were still clearly positioned on the green line ( want, it's been long since I have not seen this film Tom Hanks, he was tops as well! ) with their respective launches last-Ergetic Skin, Pure Natural, Sanex 0% ...

Well let me tell you, personally, I approach the stage "is the straw that broke the camel's back" and I am currently in full mode "No, but it's not nearly done Oh, all organic ranges repeatedly? "! I have my slap of the launches that flow without end, which are all alike, and above all - in most cases - have absolutely no interest. Of course I am not fooled, and I know very well that if these brands embark on this path, it is purely by commercial interest and not no convictions. But it is precisely it is most painful, we really feel that the creation of an organic range has become a must for all giants Planet Beauty. I'm tempted to say that it looks for be a chore for them because we can not say they are growing much head and there are a lot of heart, preferring to simply add a little green on their packaging and two / three organic ingredients in their formula. Allez hop, the specification is completed! Quite simply, these ranges are so agreed that if they did not bail bio, I am sure that interested no one.

It would be nice so that the big brands finally break his head to show a little more imagination. Me what I want, what I expect from Planet-Beauty, they are always care more efficient, ever more original, with assets new, novel applications of methods, concepts, strong ... I do not care whether organic or not until they meet one of these other criteria that really matter to me. Sometimes I tell myself I can not wait: that all brands are organic so that finally they are forced to think of new things to show different against each other except on the promise Bio. At the rate things are going for a few months, we should not have long to wait!

Please do not misunderstand, I have nothing against Bio. Instead, I found there is plenty of nice things and very big progress has been made in terms of textures and flavors. But what I like is the bio sincere, one who comes from the heart. Already, I can not imagine that we can be half organic and half not. Either there are real ecological values and a commitment to a totally green line (which passes not care themselves, of course, but in all there around like paper and inks used for the packaging, the environmental impact of our business, recycling ...) or they abstain.

I think particularly in saying that the new organic range that Diadermine is being launched and that was the trigger for this post. No, but honestly, what is the legitimacy of Diadermine on Bio? Did they do what would once was an affinity on environmental issues? How can one seriously sell a green line which touted the absence of parabens and other preservatives that we will yet be used throughout the rest of our range? is simple: the brand believes that these assets are safe and then left in its care, it is implies that it is harmful or dangerous and in this case, it may choose to remove all references Diadermine existing . A word ...

In a January issue of Cosmetic Trader, Director of Marketing Diadermine ( is on them that "it falls" but today is an example, I think the principle is the even for many brands ) speaking on the launch of this range Bio-Expertise. Here's what she said then, you'll see that it is quite revealing: "We chose to launch a direct anti-aging range from highly technical to enjoy dynamism of the two growth markets that are organic in supermarkets and anti-aging. We therefore rely on a double-digit growth, but without thinking as long as the bio one day supplant the conventional. It's more of a dynamic in which we wish to register with a recruitment target ".

There, I think everything is said. Clearly, this woman tells us that a ) this launch is purely opportunistic, having for objective the recruitment of new consumers attracted by the organic and cosmeto beyond the net Diadermine in its current range and structure 2) she does not believe not so important to development of the green market come to the point that one day exceed the cosmeto classic. Clearly, it simply tells us what we already knew: bio for all these brands are synonymous with market share and revenues rather than sincerity and commitment . This is also exactly why they so often merely the minimum rates of organic active just to get the seller if Ecocert label. If it can reassure her, this lack of deep commitment in this line feels that, on paper at least, seems not to have the slightest interest. Next.

Does the bulk of the troops is past and that we will now be able to pass anything other than endless launches organic range or natural? Unfortunately I'm not sure because other initiatives seem to be on the horizon. We should for example not having to wait very long to see land the new range of natural Redken ( Nature's Rescue above and that she at least has the merit of being pretty enough ) or more surprising Naturals Neutrogena , eco-friendly line of Neutrogena I discovered yesterday on the blog EcoGreen generation. An interesting start to follow as the brand owned by Johnson & Johnson group, we can expect the coup that RoC follow the same path in some time. Well yes of course, the more the merrier, the merrier ...

Recognise when even a benefit to all these new-born bio that will permit democratize the green and well bring down prices until their arrival on the market. This is also probably the only thing we retain them in a few years, when we look in the mirror of Planet Beauty and that we remember all these launches clumsy at best. A time when I hope, each brand has regained its idendity deep and has understood that it was useless to put on green suits that were not theirs.

You are where you are relative to bio? Tired as I see the emergence of a new version of a bio major brand every 10 days? Or, instead, always as enthusiastic about this green wave and excitedly awaiting the day when the last ray of resistant cosmeto (L'Oreal Paris in particular) also skip the step? I let you tell me all this, the debate is open !