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beautiful new capillaries in supermarkets

Who said that only the big names in luxury knew innovate and create a surprise? Capillary radius in any case, this belief may be challenged in the coming weeks as three brands to price softly devised innovative concepts if they are likely to be the effect of small revolutions in linear our supermarkets.

1) OVER THE TRADITIONAL KIT COLO

Attention, following the news likely to interest the girls who buy their colo in supermarkets. This is an unprecedented launch for the least of which I have more chance to manage press relations ( soon and that I could show you dear sisters bloggers! ). Come, let us go without further delay in the heart of the matter ... Until now, when you were in front of the radius colo, you had a choice between a kit colo, colo another kit, yet another kit colo ... and lots of others . Jean Marc Joubert, who is a great stylist with nearly a dozen shows in France, decided to bomb it, that damn kit! What is true, which was that it was essential ?!

It currently launches, Jean Marc colorist, a new brand of coloring where all products are available ... Single . The tube of color, revealing antioxidant emulsion, the bowl, brush and comb, the applicator bottle, gloves ... you only buy what you want, only what you need . You tell me that it's the same end, since we still buy everything found in the kit? Well I say no! You'll see, it is smarter than that ... For example, consider the example of a girl whose hair very long, which are sometimes obliged to buy two kits to cover all his mane. Until then, it figured the shot with two bowls, two applicators, two pairs of gloves ... that is, it must be said, neither ecological nor economical. While there, she can afford just two tubes of colorectal but only one bowl, one applicator ... A sort of back to just necessary.

Even smarter, the possibility of washing accessories (bowl and applicator) to be reused each time. By doing so, we just have to buy for colorectal following a tube of cream coloring, a bottle of emulsion and revealing a pair of gloves. And since these products are offered at an unbeatable price (2 € 90 tube colorectal , can you imagine! ), I'll let you realize that for a little less than 4 € 50, we can now afford a new head.

And the quality of results will you rightly ask? Sincerely, bluffing, value for money is just crazy. I've seen a dozen colored girls for the purposes of the various events organized for the launch and I can assure you that the coverage is perfect, nuances and elegant brilliance to appointment. I am convinced that at this price, some hairdressers will go buy them in supermarkets and then use them in their living room ( in us by charging an arm and a head of course! ). For those that branch is currently available exclusively at Giant Casino, which already offered 28 shades.

2) AND IF I BECOME A CARE STYLING GEL

is chosen well his shampoo depending on the type of hair? And conditioner too? Same for the mask that makes it follow? And so now we also bought our freeze on the same criteria, rather than on their simple promise wet effect, effect of bed, fixing concrete ... ? Far from being absurd, the idea is pretty good view I think. Since we have this freeze on the head for at least 10 hours a day, it's true that this would be top if he could get some care properties. Well, it's just all the promise of the new range of styling Clean Fix Vivelle Dop.

addition to a unique texture chameleon ( freezing water at the bottom rubbing of hands, just as can the gels in aqueous which we would all rush to the heyday of the flu! ), we must remember especially that it comes in three references as could any shampoo: normal hair, oily hair ( enriched Menthol ) but especially one that seems the most Interestingly, Anti-Dandruff. In this styling gel, the active lighthouse, Octopirose, is indeed meant to "inhibit the proliferation of film." I can not wait to get feedback from people concerned and which will ( sorry but I personally have no film, I could not be a guinea pig on this one! ) because if really it has real action carefully, I say hat. Knowing that in addition Vivelle Dop is one of the most affordable brands of hair gels ( I am not telling you how indeed have inflamed the other brands on the gels is scary limit) here's a start (this will the shelves in July, we will have to show a little more patient ) that I would describe as very promising.

3) SMOOTHING THE BRAZILIAN JAPANESE AND FINALLY AVAILABLE?

Then hop a small exclusive! I'll show you the future of the capillary radius bomb in supermarkets, the one round the world will speak in a few months ! When they go ashore in linear in July ( yes, I know I'm hard to bring you the mouth watering so long in advance ), these two kits smoothing methods inspired by Brazilian and Japanese will make much noise in my opinion. Proposed by Jean-Louis David , going to sound democratic practice in the most popular hair salons in recent weeks? In any case, clearly their goal.


So of course, the results will certainly be a little less bluffing than those we would taking appointments for a hairdresser smoothed Brazilian standard. But if they already keep their promise, it should talk to more than one wife. Think so ... On the one hand, the kit inspired by the Brazilian way offers a soft and silky smoothness and control frizz and waves, all that resistant to shampoos for three weeks . Two things only to achieve this result we begin by placing a freeze will relax smoothing the hair thanks to the joint action of an amino acid and a polymer that will strengthen the fiber, before refining the made with a care which brings softness and shine disentangling. It does not look good on paper sorcerer but I think really need to read the operating instructions for taking no risks, carefully observe the pause ...

Even better, the kit inspired by the Japanese straightening method promises a result that will last ... 6 weeks! With hair as straight as silk, even on the loops pronounced, it's just a blow to create riots in the supermarket business here! Inevitably, since the result is longer, is that it will have to work a little more. This is not two but three stages that await you this time. Because after applying the cream Smoothing ( based thioglycolic acid supposed to "break the bridge responsible for shaping the hair" ), Jean-Louis David will advise fixing smoothing cream that will just save the new shape of the hair. Again, we conclude with a nutritional care and revelatory brilliance.


Before you all ask me, I do not know yet how these products will be sold. But clearly, given the usual price positioning of Jean-Louis David, this should be very correct. Anyway, I am certain that the output of the product it will literally carton (unless another brand does chopping first on the market ... ). Brazilian smoothing is such a buzz that all those who want to test it, but have the means to go through the box hairdresser, will be delighted. Afterwards, he'll have to see if the product is effective enough to convince them to reinvest in the operation every month, every month and a half. In any case, the traditional straightening products that will take a hell of a coup getting old: "What, does it smoother than that crap for 24?!".

So you have in all these developments? It's still every time rather innovative approaches, right? Do you think they will be successful? Maybe even some you interested in as personal?

PS: I edited the results to The Body Shop Moringa contest HERE!