And now I summon you already for a second session of the general court beauty. But what do you I again need your help to decide a difficult issue! In fact, last night I attended along with the sexy (and unleashed ) Magali of Beauty-Blog at the launch of PH Pro, the newly signed professional range Pétrol Hahn . An ambitious project and deserves that one would look for a moment.
So I remind you briefly the concept of this section if some (s) of you have missed the first item spent Litice . Very simply, I present to you a product, a concept, an initiative ... me slipping into the skin of the worst lawyers. Two quick argument, the first showing the strengths of the project ( is the defense! ), the second pointing to its possible weaknesses ( that's getting high, more commonly called the charge ! ). At the end is that you, as jurors decide the fate of PH Pro .
DEFENCE
2011, flights Jurors, is a big year for Pétrol Hahn it marks his return to the salon. After twenty years or the products were available in supermarkets, so it's a grand entrance in the hair specialists in the making. I was holding, ladies and gentlemen of the jury, before you talk in more detail the 10 ph Pro to return quickly to the incredible journey of my client. Did you example that the brand was created in 1885 by pharmacist Charles Hahn ? And that generation to generation, men transmit the mythical Hair Lotion as a beauty secret , just like that mother and daughter shared around a bottle of water Precious?
The success of my client, with jurors, is not to long ago. In supermarkets, 7 and 6 out of 10 lotions specific shampoos are sold in 10 men branded apparel Oil Hahn . Figures simply incredible and that is sufficient to prove the credit and loyalty than men testify to this cult brand. On second thought, he finally seemed almost obvious to provide even more technical answer to all these males whose hair concerns are increasing year after year. This is precisely the rationale of the Pro line PH.
PH Pro, what a lovely range for that matter! Note first the packaging. Sober. Sleek . Modern. And decidedly masculine. Its structure also, simple but effective, meeting the three main concerns are that men hair dandruff, falling hair and maintenance of salt and pepper . Beyond shampoos and styling products, I would draw your attention to two products that are indisputable proof of the expertise of PH Pro. First, the serum anti-fall (4 0 euros, as indicated in the investigation file ). A pretty glass jar decorated with a pipette, it is simple, we would think it came straight out of an old apothecary in! Inside, its formula combines active agents capable of boosting of micro-VEHICULAR scalp and promote exchanges and vital hair bulb. A future best seller, no doubt!
But the real star of PH Pro, this product which I am sure immediately got your attention dear Jurors, of course, is the stimulating lotions. Reinterpretation from that usually found in supermarkets, she really knows everything: dandruff, hair maintain strong, prevent falls, make hair shine ... A careful all inclusive also aims to find its place in providing hairdressers, who will be invited to offer their customers a friction energy, coupled with a scalp massage just before capping .
PROSECUTION
Pétrol Hahn decided to return home hairdressers, a network he had abandoned it over twenty years ago ... Jurors know you loved the frankness and honesty that we want to instill in this court. While we do not lie to you. Yes, PH Pro has its legitimacy in salons. Yes, the packaging are rather attractive. But what brand Perhaps a bit overlooked, is that the market has changed somewhat since the 19th century when it was born!
Because if have a professional range is a good start, it should also have rooms for sale! problem, those of Jean Louis David sell Jean Louis David , those Franck Provost of Franck Provost, those of Jacques Dessange of Dessange, those Fabio Fabio Salsa Salsa ... If they have their own network, Oil Hahn has only to attack the sector independent hairdressers. Certainly a large market, but which have already embarked L'Oreal Professionnel Homme ( since 2008 ) and Kérastase Rights in 2010. What remains then you it PH Pro except the crumbs? What a shame to come so late after the battle ... It's like having the opportunity to empty his easel and put all his letters to make a Scrabble ... but go to the last moment that there is more space available on the game board!
And What about the relationship father / son relied on the mark. Any sociologist that you are loved Jurors, you know the codes of fatherhood have changed considerably in recent years. Is it still reasonable to think that only the Father will discover to his offspring care? Is it not rather the opposite is happening now? Is it not rather the younger generation more aware of the beauty products of all kinds, who will introduce their patriarchs this kind of thing? A young generation for whom it must be said, does not mention Lotion Stimulating much, except perhaps the memory of seeing it in the bathroom cabinet of Grandpa during holidays spent with grandparents in their youth ...
This lotion also, in talking to jurors! Because the range of PH Pro is very similar to that found in supermarkets. Even presentation but also promises the same. One thing different between the two: the price, which will almost double. A large gap, you will agree, is not easy to justify. Is it just that the profit margin is much greater on the product being distributed among hairdressers? Where except not the case and it is really a different formula and more power, does this mean that one sold for over a century is finally a product not so extraordinary that? Um, um ...
Your turn now! Obviously, I have caricatured the line for both arguments, to enhance maximum strengths and weaknesses. I'll tell you later what is really my personal opinion on this range, not to take the risk of influence you! because it is indeed your deliberations that interest me the most, what is the spell you betting at PH Pro? your opinion, what what awaits the mark in the coming weeks: a big success and a beautiful location among hairdressers, dubbed the comeback of the lotion in the spotlight? Or the beginnings of a more laborious sector more competitive than it seems, especially now a very strong brand image through its supermarkets? You decide in your heart and soul!
THE VERDICT
Edition 11 - 02 to 11
Well, you're even worse than me! Because it has to be seen, the majority rejects this référendumPétrol Hahn. A "No" is any time to temper for you are many to applaud the efforts made by the company and allow it to grow in modernity. This now is my turn to say that this launch inspires me.
For my part, I am tempted to vote "Yes." ! It probably surprises you at the sight of the arguments that I presented to the prosecution ( I know very well make me play devil's advocate ) but I think Hahn Oil has a real card to play. Certainly there are competitors already installed on the sector but I think the future of men's hair has a real card to play in hair salons. And if the brand manages to return the gesture friction, it will be the best ways to deliver the same time the lotion for every day. I can not wait anyway to see how things will evolve in the coming months as only time will tell who was right!
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