Oh la la, I'm definitely no computer too! Yesterday I had prepared this little note that was supposed to line up alone as a great and obviously ... it did not work! Anyway, enter directly into the heart of the matter. I prefer to immediately warn you, because as rowdy had to put water at the mouth more of a desperate person unable to enjoy the enchanting parfumsThe Body Shop by no store in his region, this great news was announced in the title of this post does just the U.S. market . Bah ah no, do not be too disappointed (s) as often as we entitled to the same thing that our American friends with a few months late, I tell myself that this is not at all impossible that it is the same with us in some time ...
Until that day, so it's the other side of the Atlantic that could be found, by early March, the body butter, deodorant Deo-Dry, the range with Vitamin C. some care to foot Peppermint and product range to Hemp GER signed in linear Sephora. A info makes the effect even when a small bomb, because it seems to me that this is the first time that such care will be offered in another physical point of sale in the shops own brand of The Body Shop . So a real strategic change for the brand that previously could not conceive that its development by opening new stores. A decision that Phil Kowalczyk ( remember its name which is still 50 points in Scrabble!) boss The Body Shop to U.S. easily justified since for him, there are two positive points in this decision: to ensure a higher volume of sales relying on the power of Sephora but also to discover The Body Shop as many and the desire to give through this small selection of products coming in the shops GER to explore the rest of the range.
In any case, I wonder if the brand would be well advised to proceed in the same way in France? On the one hand, it is clear that even if it already has fifty stores to its name, this would still be a good way to expand a bit more presence. The first example that comes to mind is L'Occitane happens to perfectly marry his network of brands to a wider presence in pharmacy, which allows more people access to branded products. Here I shall make or perhaps a small reserve, is whether the possible presence at Sephora would not alter the image too Ethics The Body Shop , the king of the perfume does not necessarily share all the values of the brand founded by Anita Roddick . Consumers should they not feel that The Body Shop puts aside his convictions can by doing so? What do you think you ? The Body Shop in Sephora in France is something that you connected?
PS: speaking of The Body Shop , you have only a few hours to try your luck in the contest Moringa ( HERE ).
0 comments:
Post a Comment