One thing is sure, it was not idle in services innovation major brands of Planet Beauty . The innovations are multiplying at impressive speed ( proof if any were needed that these launches are also repeated the only way for brands to stay on the forefront ) but we are not complaining because this month yet, there are a lot of nice things to discover (with bonus exclusives French and global, no less! ). Makeup and hair care products for example three here that we should not see evil in the media in the coming weeks. Will work, not work, there is the whole issue, as usual ...
STYLISED SPRAY SEMI-PERMANENT 3 - STRAIGHT DAY JOHN FRIEDA
Quite simply, I feel that English bloggers swear by this product at this time. I fall constantly on reviews about him, all over rave each other. What is the secret of this spray ( not easy to say that, "the secret of this spray! ) which once again pushes the promises of cosmetics? In fact, like deodorants that after we have promised effective for 24, 48 and now 72, this spray smooths also promises to let you hair as stiff as sticks for three days non stop. Oh my! I also could not help but smiling at the before and after photos on the box as the passage between the curly hair hyper the girl on the first and brush smoother than Smooth is the second rather extreme, we do recognize hardly!
And if I chose to talk about this product, which appears as the first spray stylized semi-permanent 3 days, because the latter is clearly positioned as an alternative to the now famous Brazilian smoothing. And then I say hat to the marketing department because it's clearly the kind of promise that can make a card right now. In targeting women who 1) do not afford a real smooth in a barbershop or 2) may have simply afraid to do, John Frieda I think is almost certain find its audience with this treatment based on keratin. Thanks to the notoriety of Frieda Products smoothing ( it seems to me in passing that the serum Frizz-Ease is very good from what I hear regularly ) and proposed to about 10 euros, all signals seem to be green to be successful. What is very strange indeed when one looks at the little words that appears unobtrusively on the bottom of the box "until the next shampoo * where it takes place after less than three days.". Clearly, unless you do wash your hair twice a week, you will really difficult to assess the effectiveness of this treatment.
My prognosis for success? 80%
By offering an alternative home and ephemeral smoothing Brazilian so much buzz , the brand will cast a wide net. Not sure whether you're likely to really let it lay for three days without washing, but if you already manage to get the same result as the photo control if only for two days, that would be a great performance!
EYES TO KILL Eyeshadow GIORGIO ARMANI
Propose palette eyeshadow as original as pretty Giorgio Armani had did last year with these beautiful makeup that recalled the shape of a target pistol. In contrast, the mono blushes, it was a moment that the mark did not create the event. This will soon be repaired as soon March, 12 new shades Eyes To Kill are proposed and let me tell you it will be difficult to choose the most beautiful because they all seem Tops ( it annoys me that you can not zoom in on each eye for all these nuances spotted are really worth of eye, so, I'll put in the day the picture bigger on my Facebook ). Anyway, I like that kind of make a little spotted, I think it's great aesthetics ( finally, the first three times before the brush have all mixed! ).
side formula, nothing necessarily original but given the reputation of the mark the quality of her makeup ( Face Fabric returns almost all the time in interviews with journalists I offer beauty ), I am tempted to give him a minimum credit advance when rendering a incredible intensity a good mix between "60% pure pigments, and light ultrafine " to 40% non-fat oils translucent ( that it is transparent and non-white, unlike for example talc we found often eyeshadows, can not dilute the pigments, it I learned Friday thanks to Yves Saint Laurent ! ).
My prognosis for success? 35%
Clearly, I am sure he is a shadow of high quality. Guarantee success for sure? Not really because I would add that there is still a big big disincentive to purchase: the price. A 36 € piece, we are indeed very close to get into the Guinness records in the category of abuse Planet Beauty!
Renergie MULTIPLE EYES LIFT LANCOME
Assuming that the simplest ideas are the best, I'd say that on this one, Lancôme understood everything. Yet the idea of care 2 in 1 is not revolutionary, it's even a great classic. Yes, unless it is something rarely seen in the luxury brands of perfumes network. So naturally, this eye cream that contains two distinct forms is likely to stand out and attract our attention during our next trip to Sephora .
In the first pot, the care I am tempted call "classical" meet Haloxyl , Argantasyl and Complex GF-Volumetry . A broad spectrum formula that is supposed to act on all the signs of aging and fatigue of the peri-ocular area . "Puffiness, fade dark circles, lift the lid, tightening the skin and erasing wrinkles and fine lines," I do not see what we could ask for! But if you're like me, you should see only against dark circles and dullness, even the best care around the eyes is not much, and it is mainly the application of carefully tinted concealer complementary which will mask the misery! Never mind, Lancôme has thought of everything and hid in the lid of the pot ... complementary care! Malin! Stain it and expected to adapt to all skin tones ( mouais , the scope of the universal hue concealer, I always have a little trouble but ... ), it is also enriched with a pine bark extract for a dual action make-up and care. Effective immediately but still acting in the long term, this is a good idea it is!
My prognosis for success: 65%
OK, at 60 euros, this treatment is not given but for once, that price is relative since it can finally afford two products. Anyway, just for the effort and this idea can continue to improve the image of Lancome to my eyes, I cross my fingers for him to meet success.
Make-up in Armani, John Frieda hair or eye signed Lancôme that do you think of all these developments? Why would you personally more attracted to? You share my opinion on the percentage chance of success or well see things completely differently?
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